The scientifically proven method to counteract wildlife disturbances

With over 20 years in development Share‑with Care's Ambassador Programme delivers

There is an uneasy relationship between accessibility and conservation.
The more access a site has, the more difficult it is for conservationists to accomplish that site’s conservation objectives. This causes tension between conservationists and the public.
Wellbeing Bonus logo

This Consultancy’s approach of exploiting the Wellbeing‑Bonus as a key lever for considerate behaviour has been substantiated by an important research study:

Read the latest scientific support

Research has now confirmed that the Share-with care’s strategy for securing pro-nature behaviour by stimulating people’s nature connectedness is a real and valuable recipe for success.

Macro-level determinants of nature connectedness written by Professor Miles Richardson and published by Ambio – Springer Science in November 2025.

"Having tried most things to influence visitors on several woodland sites, and suffering with one problem site in particular, Share-with care's approach is the only thing which has made a significant difference."
Ian Froggatt
Regional Director – South West England, Woodland Trust
"A successful project. Whilst dogs’ presence rose by 20%, dog fouling was halved."
Matt Gooch
Broads Reserve Manager – Suffolk Wildlife Trust
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Case Study
North Norfolk AONB, controlling visitors
Case Study
Suffolk Wildlife Trust, securing dog control at Knettishall Heath
Case Study
Whitehill and Bordon, dealing with dogs in the Deadwater Valley
Case Study
Suffolk Wildlife Trust, controlling dogs at Carlton Marshes
Case Study
The Woodland Trust, Uffmoor Wood
Case Study
The Woodland Trust, Londonthorpe Woods and Bellmount

Carlton Marshes

As featured in BBC’s Countryfile

This scheme was praised in the 14th May 2017 episode of the BBC’s Countryfile – in effect the programme was an endorsement of the project. In it Matt Baker interviewed Matt Gooch of Suffolk Wildlife, who described the project’s parameters. And then Mark Willeard, Chairman of the Happy Paws Dog Training Society that provided the bulk of the project’s dog ambassadors, outlined their role on the site.
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